Bottega Veneta has set a new standard for luxury since its birth in Vicenza in 1966. Inspired by Italian culture with a global outlook, the house is defined by a distinctly refined attitude. Bottega Veneta uses noble materials to create considered pieces that become part of their owner’s lives. The house embraces a core philosophy of style, innovation and luxury, applied to a full offer for women, men and home.
We are currently seeking a Public Relations & Advertising Executive who will report to the Senior Public Relations & Advertising Manager as part of our dynamic China team.
You will focus on the *** media relationship & *** celebrities’ engagement and further understand the sample shooting arrangement’s strategy.
How you will contribute
Key responsibility 1 – Media Relationship (including ePR, in charge of *** media titles)
Build up a solid relations with the media and fashion stylists in China.
Work closely with media to ensure all samples are utilized for photo shoots and relevant PR opportunities to achieve maximum editorial coverage.
Work with DM magazine to achieve editorial coverage in brand’s related shopping malls.
Assist PR & Advertising Manager in the preparation of fashion week, seat arrangement and media reception.
Track on clippings to ensure sustainable growth.
Key responsibility 2 – Press Kit, Press Conference & Event Coverage
Assist the Senior PR & Advertising Executive in the preparation of event proposal, management and garnering of pre and post event coverage.
Work with the Senior PR and Advertising Executive to organize and present new season's collection to the Chinese media.
Receive and co-ordinate press materials from headquarters for press distribution within China.(Focus on women’s products and *** title media)
Key responsibility 3 – Sample (Women’s) Monitor
Assist the Senior PR & Advertising Manager in sample order with the knowledge of media’s preference of new season collection
Monitor the process of sample receiving and sample tracking in China
Monitor the sample status of regular media shooting
Arrange overseas sample shooting with different regions and arrange sample delivery accordingly
Key responsibility 4 - PR Report (take turns with another PR Executive)
Consolidate and submit monthly editorial and clipping reports for management's approval.
Prepare internal monthly reports for regular update, monthly editorial analysis for women’s category.
Provide the bi-weekly data and editorial analysis of advertising titles to ensure the performance.
Work with clipping house to upload monthly coverage to PR Portal system on weekly basis
Key responsibility 5 – Event Support
Work with team for event execution: media RSVP, on-site support, clipping tracking, and etc.
Work with PR assistant to prepare the women’s samples for event usage.
Key responsibility 6 - Internal Communication
Assist the Senior PR & Advertising Executive in establishing and maintaining effective and smooth working relationships with other departments & stores.
Who you are
Operational luxury/fashion retail knowledge (sales, customer care, and marketing standards)
Collaborative team member
Goal-oriented project management
Close attention to detail, strong planning skills and an analytical approach
Proficient in both written and oral English
Be able to accept the necessary travel arrangements
Why work with us?
This is an exciting opportunity to contribute to the Bottega Veneta philosophy of exceptional quality and to become part of a highly disciplined sales team that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
在BOTTEGA VENETA，个性化及自信是每一位员工都信奉的工作哲学，我们热爱品牌的产品，并尽一切努力保护它。在这里，创新的想法及主张总是受到鼓励，员工可以享受在组织架构内的最大自由，但需保持与品牌形象相符。 一致性、互相信任、合作、透明度是我们取得成功的重要因素。在承担企业社会责任、为品牌的未来深感自豪的同时，我们也致力于文化的传承，并积极保护来自意大利的传统。