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品牌营销经理发布日期:2019-05-16

公司名称:上海康泰纳仕广告有限公司
公司规模: 公司性质:
工作经验: 工作性质:
最低学历: 职位经验:
职位月薪:1-2万/月 招聘人数:
工作地点:上海-静安区  
   
职位亮点:
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职位描述

 

? Identify integrated marketing & sales opportunities with creative concepts and ideas and develop brand events and joint events to benefit brand awareness and image, and then convert them into realizable sales revenue.
? Support advertising team to enhance the communication with key advertisers by providing value added marketing initiatives leverage on brand marketing resources and other integrated networks so as to drive more advertising sales revenue.
? Consolidate various event and PR resources and interpret these resources as valuable advertising/circulation supporting factors to drive market share and position VOGUE as a top magazine in the existing segment.
? Develop brand events with creativity and out of box thinking to increase the visibilities or noises of brand in the market, leverage synergy and maximize limited resources to make the largest impact and ensure they are executed successfully and effectively: on-time, on-budget and on-message.
? Work closely with advertising team and other related teams to develop and implement joint promotion events or client relation programs for key advertisers as value added service, including product satisfaction surveys and special road shows, etc. to ensure these co-branding activities are aimed at right target audiences and collecting additional insights.
? Participate in the marketing budget management and ensure the cost-efficiency of each marketing event and PR program.
? Source appropriate third-party supports and manage different agencies and suppliers with quality control on all the executions.
? Establish excellent relationship with venue, and valuable partners so as to promote the brand image through events, public relations programs or strategic alliance when needed.
? Other work assigned by direct supervisor. The job responsibilities of this position will be adjusted according to the overall requirements of the department.

 

公司介绍

 

康泰纳仕国际集团在全球25个市场拥有125本杂志,为一亿五千多万读者诠释时尚的含义,同时还有98个网站连接和影响着全球二千四百万用户。

2005 年,《服饰与美容VOGUE》杂志www.vogue.com.cn由康泰纳仕与人民画报社版权合作出版。该杂志用极具视觉冲击力的高品质图片来呈现时尚潮流,获得了中国广大读者及整个时尚业界的广泛回响。同时,也被国际业内人士推举为全球最有影响力和时尚权威性的版本之一。

2009年,《智族GQ》杂志www.gq.com.cn由康泰纳仕与智族杂志社版权合作出版。《智族GQ》的目标是成为一个视野开阔,趣味深厚,聚集消费精华,体现流行精髓,关注现代社会***心理健康、科学生活方式和理念的高品质杂志品牌。

2011年,中国***杂志社与康泰纳仕集团版权合作推出有关家与生活的高品位杂志《安邸AD》www.adstyle.com.cn。《安邸AD》秉承强大的国际背景支持与本地化创新重生的优势,汇通中西方文化,以"世界各地最美丽的家"为编辑宗旨,将以全方位的触角带领中国读者领略有关家与生活的高品位生活态度。

2013年,备受瞩目的高端旅游杂志《悦游Conde Nast Traveler》www.cntraveler.com.cn 由康泰纳仕与中国***杂志社版权合作出版。《悦游Conde Nast Traveler》以“旅行之真谛”(Truth in Travel)为办刊宗旨,内容涵盖旅游目的地、酒店、美食与美酒、航空公司和商务旅行以及行装、购物、美容等方面。由杂志编辑部主办的每年一度的“读者之选”(Readers' Choice Awards)和“金榜”(The Gold List)评选已成为旅游行业的全球性权威名单。

在 20 世纪初,康泰纳仕就以卓越的编辑品质著称,今天,我们仍继续引领出版创新之路。我们将秉持集团的理念,坚持聘用最专业的人才,结合世界上最优秀的设计师,最具才华的摄影师与模特,以最高的制作水准创造出市场上最高质量的杂志。

作为业内一流企业,我们从事国内外广告的设计、制作、发布、代理业务,其中也包括对版权合作杂志的广告总代理业务。

您是有激情、有理想、有创造力、有想象力的优秀传媒人吗?您想成为中国新一代的国际级杂志专业人士么?康泰纳仕中国诚挚邀请您加入,共造中国传媒盛事!

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