About the Department:
Customer Marketing team is part of Farfetch China Marketing department. Our team is growing, creative, highly analytical and focused on engaging consumers, driving retention and top line growth
About the Role:
As CRM Specialist，you will be responsible for china crm campaign execution and customer contact strategy that would increase our customer engagement, retention and LTV through data driven campaign strategies. The optimal candidate can manage tasks efficiently with great interpersonal skills. Understanding of marketing operations & strategy, as well as comfort with data and marketing technologies.
*Work closely with Global and local marketing team to coordinate and execute customer retention marketing campaigns.
*Manage multi-channel campaigns (Email, push, SMS, WeChat etc), including the pre-campaign planning, coordination, execution and post campaign analysis and reporting.
*Identify potential customer segments to target and develop personalized campaigns to achieve customer retention and increase member’s lifetime value
*Actively track channel engagement, CRM campaign performance, marketing ROI through appropriate analytical tools in order to continually optimize CRM initiatives.
*Support development on customer communication and promotion strategies with ongoing multivariate tests of customer segmentation, touch points, content, landing pages to drive increase and achieve KPI
BA/BS degree is required. Advanced degree in Marketing or MBA is preferred.
2+ years’ experiences in CRM campaign/multichannel marketing
Experiences with major CRM tools, such as Oracle-Responsys and salesforce
Experiences with GA, HTML is preferred
Strong analytical and strategic thinking skills. Demonstrated ability to translate data into actionable insights and strategic business outcomes
Excellent oral and written communication skills with the ability to convey marketing plans to all levels of the organization
Self-motivated with critical attention to detail, deadlines and reporting
Farfetch (www.farfetch.com) has rapidly grown into a truly global company since our launch in 2008 and we’re continuing to grow. Our family now includes over 1000 independent fashion boutiques across Europe, North and South America and Asia; we demonstrate our ‘Think Global’ value in everything we do.
We are a global team of over 1,200 people and have offices based in London, New York, LA, Porto, Lisbon, Guimaraes, Sao Paulo, Shanghai, Moscow, Hong Kong & Tokyo.
We are a company with an entrepreneurial spirit and innovative culture. We are positive, passionate and live our values: Be human, Be brilliant, Todos Juntos, Be Revolutionary, Think Global and Amaze Customers day to day.
Our mission: to revolutionize the way the world shops. To do it, we need innovators. People who challenge convention and dare to dream. We’ve gone from a start-up to a billion dollar business. But we’re not done yet. Far from it. Be bold. Be brilliant.
Our new luxury office space is set in the heart of Shanghai. We offer ‘brilliant benefits’, free fruit, free breakfasts, wine time Friday and a chance to work with an inspirational and high performing team.
Together, we can be extraordinary